Franchise and licensing (Commercialization)
Only registered Intellectual Property (IP) can be brought to the market for exploitation in return for profits by any business owners & partners.
IP knowledge transfer through franchising & licensing is the most popular commercial tools that lead to financial success of IP commercialisation.
Internal product development, IP Assignment, Joint Venture & Spin off company between University & Investors, on the other hand, are typical practices to promote a registered Intellectual Property to marketplace success for commercialization.
It is important...
To conduct RISK DUE DILIGENCE and PLANNING for any Intellectual Property (IP) commercialization by taking into account of:
- Nature of IP
- Nature of the product
- Financial status
- Legal issues
- Business Reputation
Invention, innovation, brands, and many technologies...
The four key aspects of business decision for marketing any new products or services are:
- When to launch?
- Where to launch?
- Whom to target?
- How to launch?